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Most people specialize.
I connect the dots and deliver results where others see silos. I'm not just an operations leader. I step into production management, brand strategy, creative operations, program leadership, or hands-on execution, whatever’s needed. I’ve done it all, not just managed it.
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I started as a freelance designer and producer while studying Multimedia Studies, creating video, audio, and interactive experiences that blended technology, design, and storytelling. At SAP, I spent eight years in the trenches: designing, shooting and editing video, coding websites, and producing campaigns for a global Fortune 500 brand.
That foundation matters because I didn't learn creative workflows from the outside. I learned how every piece connects.
Design informs production. Technology enables storytelling. Operations amplify creativity.
At Splash!, Iron Creative, and SGK (2013–2019), I managed hundreds of projects annually for some of the most recognized brands in the world, directing agencies, coordinating stakeholders, and owning production from concept through delivery.
The range was real: Facebook's massive OOH campaigns across Boston and Dallas. Oculus Quest's launch across LA, SF, and Chicago. Salesforce on a $500K annual retainer. HP, Cisco, Adobe, Twilio. Large-format environmental design, product packaging, brand campaigns, and tradeshows.
This is where I developed the instincts that define how I work. Producer one day, creative director the next, stakeholder manager always.
Six years at PagerDuty is where the full picture emerged. I came in to manage a rebrand rollout and ended up building the operational infrastructure for a 200-person global marketing organization.
I led the 2019 brand build from scratch: new identity, new systems, simultaneous production across 15+ touchpoint categories in three countries. That performance led to a full-time offer and six years of expanding scope, managing teams of up to 10, directing agency partners across eight relationships, owning a $2.5–3M annual creative budget, and leading campaigns that generated 52.8M impressions.
Along the way I built the systems too: Canva Enterprise, Brandfolder DAM, Monday.com automation, cross-functional alignment programs, and an AI exploration program that evaluated 50+ tools and achieved 40% workflow integration.
The through-line across all of it: I lead creative organizations by understanding every part of them.